Content that feels close to the audience
Brands that teamed up with Saudi content creators on ModelGo for authentic content, social campaigns and launches people noticed.
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How Dana Care gathered 90 honest videos about daily skincare routines from creators across the Kingdom.
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How Rawda Sport launched its ‘Evening Steps’ challenge with creators in three cities.
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How Bareq Fragrances launched a new scent through 12 creators and passed its pre-order targets before it reached the stores.
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Dana Care | UGC
Dana Care wanted content that showed its products the way people really use them at home, not in polished ads. The goal was a library of short videos that would work for paid ads and product pages alike.
The brand posted a creator casting that set out skin type, age group and the number of videos expected from each person, with usage rights and their duration made clear from the start. Once the creators were selected, products reached them within two days, and the team received, approved or asked for changes to every video directly on the platform.
In under two weeks, the brand had a content library big enough for three months of ads, at a fraction of the cost of a traditional shoot.
Rawda Sport | Social campaign
As the weather cooled, Rawda Sport launched a social media challenge encouraging followers to walk or run every evening for 30 days, while promoting its new range of shoes and sportswear.
Using the platform, the team chose men and women fitness creators in Riyadh, Jeddah and Dammam, reviewing their account stats and sample work before signing them. Each creator got a weekly posting plan, while the team tracked posting dates and payments in one place.
The challenge beat the brand's expectations: thousands of followers joined in with videos of their own, and visits to the online store rose throughout the campaign.
Bareq Fragrances | Product launch
Bareq Fragrances was getting ready to launch a new scent blending oud with Taif rose, and wanted people talking about it before it reached the shelves. So it planned a creator-led launch, starting a week before the scent went on sale.
The team picked 12 beauty and lifestyle creators and sent them launch boxes with a clear brief on key messages and posting dates, then invited them to a private launch evening in Jeddah to share the event as it happened. Every step was managed from the brand's account on the platform.
The launch content spread fast in its first days, and online pre-orders passed the team's targets before the scent even reached the stores.
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